This weekend someone brought to my attention a new innovative idea involving multi-billion dollar corporations. It is called BICEP, Business for Innovative Climate and Energy Policy. The founding members of this venture are Levi Strauss & Co., Nike, Starbucks, Sun Microsystems and Timberland. Most of the founding members and other members are all companies that are usually singled out for corporate greed and corporate irresponsibility. So, it made me very pleased to see that they are taking a real interest in their role in climate change and sustainability instead of just switching the plastic cups to paper in their coffee break room. On their website they recognize that most of the involved companies are not the biggest emitters but they do acknowledge that every company will be affected by climate change. Therefore, everyone has a responsibility to help reverse the effects.
I don't necessarily agree with all their principles, particularly cap and trade. However, it is definitely a step in the right direction and an example for all corporations.
by: Simona (Blogger 2)
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